Visual Merchandising Talk with Katy Trodd

As part of the Shaping Southbury programme, which is committed to enhancing the vitality of our town centres, supporting local businesses, and improving the quality of our public spaces to create a more vibrant, greener, and healthier Enfield, local business owners, makers, and traders gathered at The Qube on Thursday 23 October. They came together for an inspiring and productive evening on visual merchandising led by industry expert Katy Trodd.

Katy, a freelance retail consultant specialising in visual merchandising and styling, shared her wealth of industry experience and creative insight to help attendees understand how different methods can transform customer engagement and drive sales.

The free session attracted a great turnout, with a wide mix of local business owners, sole traders, and independent makers keen to learn how to elevate their displays.

Katy’s talk and practical tips encouraged participants to exchange ideas, expand their thinking, and engage in valuable conversations about how visual merchandising can shape their retail presence.

The event was not only an opportunity for learning but also for networking and community building, reflecting Shaping Southbury’s ongoing mission to support and empower both emerging and established businesses, helping to strengthen Enfield’s local economy and town centres.

Slides from the talk are available here.